Elevating Your Heroism To New Heights

In May-June 2020, the AdMarcom industry group collaborated to express our sincere appreciation for the COVID-19 frontliners and to raise funds for vulnerable groups affected by the pandemic.

The concept behind this game-like animation is to portray the frontliners as "Super Mario," leveraging Mario's renowned adaptability in various contexts while accomplishing missions. In this animation, the frontliners will collect "health packs" while navigating through challenges posed by viruses, culminating in a heartfelt thank-you message to them.