ABOUT JIM BEAM FESTIVE SEASON
A 3D stylized animation was created for Jim Beam to emphasize the theme of 'Feel Carefree' and inject a sense of fun, deviating from the conventional video shoot approach. The animation illustrates the laid-back, relaxing, and enjoyable aspects of savoring Jim Beam Highball, showcasing stress-free moments shared with friends, whether at home or in a social setting.
credits
ANIMATION
Offset Pte Ltd
CREATIVE DIRECTOR
Gregory Poon
3D ANIMATOR & DESIGNER
Dayna Lau
Rachel Koh
EDITOR
Jing Ying
PRODUCER
Kimberley Chong