Republic Plaza
Background
Republic Plaza is a prestigious state-of-the-art flagship building that is located at the heart
of Singapore’s Central Business District. Standing at 66 storeys and 280m high, it is one of
the tallest skyscrapers in Singapore. The newly enhanced retail enclave spanning three storeys brings together a vibrant mix of F&B and retail options, from new dining concepts
to familiar names.
Proposed new logo designs
Facade Features
Inspired by the distinctive lines on the building's facade, this design incorporates the unique architectural language into the logo. Stylised lines make up the letters 'I' and 'A', giving it a characteristic and elegant look that no one else can own.
Angular Appeal
The interiors of the refreshed Republic Plaza feature distinctive angular lines. These are incorporated into the logo, with the letters 'R' and 'P' formed entirely by lines of different weights. The spiraling shape of the logo represents the twin towers of Republic Plaza. The centre of focus, in darker hues, highlights the new central atrium and gourmet precinct.
Typography Treatment
A stylish monogram is formed with the letters 'RP'. Rose gold is chosen for sophistication and a touch of class. The words 'Republic Plaza' are treated in an elegant, double-weighted font. The 'R' features an extended descender, making it typographically distinctive and eye-catching.
Brand Guidelines
Creative Director: Justin Lim, Elsa Peck
Art Director: Dayna Lau