ABOUT THIS PROJECT

This 3D mixed 2D animation was crafted to showcase Suntory's innovative Minus 196 drink, emphasizing the brand's unique FCI (Freeze Crush Infuse) technology. The animation visually narrates the intricate process where whole lemons are frozen at -196°C, crushed into a fine powder, and then infused with spirits. This meticulous method captures the full essence of the lemon, ensuring the ultimate harmony between fruit and spirits, resulting in a bold, refreshing drink with a strong top and a fresh finish. The animation also highlights the Japanese quality and provenance that Suntory is renowned for, delivering an authentic and invigorating experience straight from whole fruit.