City Square Mall Christmas Campaign 2020

City Square Mall hosted its year-end Christmas campaign from November 23 to December 31, 2020. The festive initiative featured Paw Patrol-themed engagement activities and promotions, strategically designed to boost foot traffic and stimulate spending during the holiday season.

Our objective was to entice shoppers to participate in the Paw-friends treasure hunt throughout the mall, encouraging them to embark on their festive shopping journey. As an incentive, shoppers could redeem an exclusive customised stainless-steel tumbler flask. Additionally, visitors were invited to immerse themselves in the enchanting atmosphere created by life-sized baubles and arches adorned with Paw Patrol decorations at City Square Mall.