Big Love Give A Voice Campaign

"Give A Voice" is an annual awareness campaign orchestrated by Big Love Child Protection Specialist Centre, aimed at amplifying the critical issues surrounding child abuse. The campaign's primary objective is to share insights on enhancing parent-child relationships while shedding light on the unintended harm caused by physical punishment.

Child sexual abuse has devastating consequences, yet anti-abuse campaigns often go unnoticed, particularly in an era of diminishing attention spans on social media. Recognizing this challenge, we present our message through a specially crafted vertical video, tailored for social media consumption. This impactful video features Golden Horse Winner, Yeo Yann Yann, alongside her 7-year-old daughter Vera, capturing one of the most shocking moments on camera. By leveraging this attention-grabbing format and featuring well-known personalities, we aim to engage social media users and encourage active involvement in the fight against child abuse.

 
 
 

Summary of Give A Voice Campaign in English and Chinese

 
 

behind the scenes

Creative Director: Justin Lim
Associate Creative Director: Fin Guo
Art Director: Dayna Lau
Copywriter: Elon Law

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